Social Media Best Practices for Associations

Social Media & Online Communities for Associations

Service: Social Media - Online Community Management for Associations
It's your face to the world, so it's crucial that your association's Facebook, Twitter and social media strategy communicates effectively to your members, prospective members, the media, and legislators. PMA is an association management firm follows the best practices to help your non-profit, trade or professional association, membership organization or foundation to:

develop social media and online community branding strategies
develop the association’s brand/presence on social media platforms identified during the exploration phase
develop policies, response protocols, and best practices for the media to represent the association and the profession appropriately
obtain content from online sources; provide updates and news for posting on the selected sites
monitor postings and comments about the association on a daily basis
triage postings that require a response from the association
incorporate social media sites into existing communications (website, e-newsletters, autosignatures, etc.)
encourage members to participate in the association’s online communities
identify appropriate measurements for success; analyze participation in, and activity of, community against criteria
identify opportunities and challenges presented by active participation in this medium
identify volunteer resources to populate sites with news and links
See Also: Web Site Management for Associations | Media Strategy & Public Relations

What a Dual-Accredited Association Management Firm
Can Do For Your Non-Profit Association.

Joanne Cole welcomes inquiries from board members and volunteer leaders to discuss your organizations' issues. Ms. Cole welcomes media and press inquiries. She can be reached at jcole@association-partners.com or by calling Joanne at Professional Management Associates at 908-359-1184.

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